Volvo’s key-rivals Audi, BMW, and Mercedes Benz, all have strong ranges of executive sedans for consumers to choose from. The demand for executive sedans in the South African market remains as high as ever. Since its official unveils at the North American International Auto Show in Detroit back in 2016, the Volvo S90 has been our offering in the market of executive sedans. The Volvo S90 went on sale in 2017 in South Africa with a starting price of R650 000 for the entry-level trim, Momentum.
|The number of executive sedans sold in South Africa from January 2017 until March 2020 has totaled 11 699 vehicles within the prince range of R650 000 to R1 000 000. 3 200 vehicles were sold in 2017, 3 400 vehicles were sold in 2018, 4 500 vehicles were sold in 2019 and 569 vehicles have been so far in 2020. The Volvo S90 has sold a total of 111 units since its launch in 2017. 64 units were sold in 2017, 32 units were sold in 2018, 14 units were sold in 2019 and only 1 unit has been sold thus far in 2020.|
Although its sales were not as high as some of its competitors in the market the Volvo S90 remains one of the best offerings. Volvo are known for their minimalist exterior and interior designs and safety features, and the upon its launch, the S90 was no different. The S90 came with some the same key features that the XC90 boasted. It made use of the XC90’s full touch screen display which is mounted at angel to face the driver. A feature that none of its German rivals had at the time.
The S90 also showed the world that you don’t need a massive V8 power terrain to get large sedans moving. Volvo utilized turbo technology to power the in-line 4-cylinder engines inside the S90’s bonnet. The technology was named PowerPulse. In short, PowePulse is an anti-lag system designed to decrease turbo lag and make the turbine deliver the performance boost to the engine quicker.
Volvo Cars South Africa has re-launched its Zero Interest Offer as a strategy to boost the sales of the S90. The offer is valid from now until the 31st of May 2020 and it is valid on all Volvo S90 nameplates. Be sure to shop CMH Volvo Cars Bryanston’s stock list to take advantage of this deal.