The history of the motor industry is filled with partnership examples. Today, technology-driven trends are disrupting the auto industry, forcing it to look outside the box and collaborate in order to address the enormous challenges that the world is facing.
Automotive brands are always keen to get their hands on a good partnership which makes business sense. Selecting the right collaboration is crucial because the chosen collaborator or platform should accurately represent the image and values of the brand. The right collaboration can instantly put a brand in the spotlight.
CMH Volvo Cars Bryanston recently partnered with “lions in the jungle”, a first of its kind business show in South Africa. “lions in the jungle” is a weekly webcast show broadcast on YouTube. The show’s host, Dumi Jere picks up a different guest each week and they drive around the streets of Gauteng dissecting business strategy, failures, success and so much more in this light-hearted business show.
Commenting on the partnership, Ockie Fourie, Dealer Principal at CMH Volvo Cars Bryanston said “It’s something different, something new, something we haven’t had in South Africa yet so it’s important for the concept to be out there”
“YouTube and technology and wireless are the future, so it complements the brand nicely where our cars are going more and more wireless. The safety features are going wireless very shortly. It’s a nice, fun initiative and we’re glad to be partnering on this”, Fourie added.
Adding his voice to the collaboration, Jere felt that “the growth and impact of mobile telephony has demonstrated how the lack of legacy infrastructure and business models can actually be an advantage as transformative technologies are embraced— the so-called “leapfrog” effect. The digital approach will be a game changer for inclusive growth.”
The show will broadcast every Thursday, on YouTube Channel: Lions in The Jungle.