Exhibitions provide a great platform to meet and build relationships with key people in your industry and although social media has revolutionised how we interact, nothing beats the opportunity to market your business face to face and gain qualified leads. Exhibitions can also provide the opportunity to meet new faces and open your business to new markets.
With so many interactions now happening in the digital world through social media and business increasingly being conducted virtually, the opportunity to meet with and showcase your services to prospective clients should be viewed as a distinct marketing advantage.
By exhibiting at a business expo you also have the opportunity to meet a large target audience under one roof and in one day, that could take your sales team a number of months to reach. This saves time and reduces the period required to close a sales lead
From the 13th June to 21 June 2017 we took out our Volvo XC60 to play at Brooklyn Mall for Exhibition.
Brooklyn Mall lies between the affluent established eastern suburbs of Waterkloof, Groenkloof, Brooklyn and New Muckleneuk. It combines all the right components to create a vibrant hub of activity for the Capital’s most prestigious neighbourhood. The mall offers the opportunity for companies or organisations to display their products or services at one of the court spaces in the mall. It’s always a nice experience, very upmarket centre and lots to do and many places to eat.
We joined together with White Wash Marketing to do the stalls and help with advertising and marketing our vehicles. White Wash Marketing is one of the region’s foremost conceptualisers and project managers of exhibition stands, mall displays and roadshows.
Our aim for this exhibition is to meet prospective buyers in a brief duration of time, to establish a network for future dealings and a face to face interaction with the prospective customers and learn more about what Volvo Cars Pretoria has to offer and our different models.